When you want to get into the people’s mind as an authentic brand or as an authentic series of brands then you have to have the Name and except what the marketing and branding books are writing in about it, you should remember that we are all about what we are inside and the opposite which together are creating the universality that no one can resist to it nor without it!

As the title suggest the Yin of the branding should be the feminine side of your brand, it has to be exotic, seductive enough that together with the Yang of the brand, the authority are creating a prolific brand name and a prolific brand name series!

When it is about expansion you should have more than one name, brand name, website name, in the Christianity it is about Trinity: therefore In the name of the Father, the authority, in the name of the Son, the extension of him and in the name of the Spirit, sometimes even the Spirit! 🙂

Also the expansion from my comprehensive perspective should be made as in a graph: on the Vertical, meaning showing your authority in as many fields of activity crossed the Horizontal, meaning the social expansion in as many cultures you are capable of manifesting your authority!

Amin

#iLoreley