I am playing and working with images and words since always, in any forms, shapes and meaning… But only after having my very professional photo camera I have discovered that I am in a new relationship, the one with the eye-finder or #iFinder how I have decided to brand name it.
I have felt the space between me and the image formed in the #iFinder area as an intimate relationship, I have almost felt guilty for seeing so much details with so much clarity, authenticity!
In the last couple of years I have reconnected myself to the artistic and creative side of my hidden side of my personality, and I have managed to create a complete concept around the #iLoreley’s brand name starting with the website brand name, theories brand name, content, studies attached, artistic work and activities… even started to test the market for certain products TO BE SPIRIT-A-PORTER!
The Website’s content and all the work involved in all the concept is exclusively the work of one “woman show” under the brand name #iLoreley, Ileana Loreley Nedelcu with the help of digital applications and devices.
#iLoreley
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